The Power of Pricing: Why It Matters When Listing Your Home


When it comes time to sell your home, there are plenty of factors to consider – curb appeal, staging, marketing strategy, timing – but perhaps none is as crucial as pricing. Set the right price, and your home can generate interest, spark bidding wars, and sell quickly. Get it wrong, and your listing may languish on the market, costing you time and money.


 Here’s why pricing your home correctly from day one is so important – and how to get it right. 
 

1. First Impressions Count

The first few days your home is on the market are critical. This is when interest is at its peak, and buyers and agents are scanning new listings closely. If your home is priced right, it can draw strong attention, often leading to multiple showings – and sometimes even multiple offers.

Overpricing in those early days can cause your listing to be overlooked entirely. Buyers might assume you’re not serious about selling, or worse, that there’s something wrong with the property if it doesn’t match the value of comparable homes.


 
2. The Danger of “Testing the Market”

Some sellers believe they can start high “just to see what happens” and they “can always drop the price later” if needed. While this might seem logical, it usually backfires. A property that sits on the market too long becomes stale. Buyers may begin to wonder why it hasn’t sold and assume it must be overpriced, flawed, or that the seller is unreasonable.

Even when you reduce the price later, that initial spark of interest is hard to reignite. In fact, homes that are price-reduced often end up selling for less than if they had been correctly priced from the start.


 
3. Buyers Are Educated – and Have Options

Today’s buyers are savvy. With tools like Realtor.ca, apps like HouseSigma, and MLS access through their agents, they can instantly compare your home’s price with similar properties in your area. If the market is soft and inventory is high (as we’ve seen recently) buyers will simply move on. But, no matter the market conditions, if your price is significantly higher than others with comparable features, it’s unlikely your house will be on buyers’ radar.

Pricing your home in line with (or just slightly below) market value creates a sense of urgency. Buyers may fear missing out, which can lead to quicker offers – and sometimes even competing offers. 
 

4. Appraisals Still Matter

Even if you manage to attract a buyer with an aggressive price, that doesn’t guarantee a done deal. Typically, transactions involve a lender, and that lender will quite likely require an appraisal. If your home doesn’t appraise for the agreed upon price, the deal can fall apart – or it’s quite possible you may be forced to renegotiate.

Pricing accurately from the beginning helps avoid surprises during the appraisal process and keeps your deal on track. 
 

5. You Can Still Maximize Your Profit

Correct pricing doesn’t mean leaving money on the table. In fact, it often does the opposite. A well-priced home draws more attention, more showings, and more offers. With increased demand, you’re more likely to get a full-price offer – or even above asking.

The goal is to position your property so it stands out as a great value, not just another
overpriced listing. 
 

How to Find the Right Price 
 

Pricing isn’t guesswork – it’s strategy. Here are a few steps I’ll employ to help nail it: 
 

  • Prepare a Comparative Market Analysis (CMA)
  • Review recent sales in your neighbourhood with similar square footage, layout, and features
  • What’s happening in your neighbourhood – does it have more or less available inventory than the broader market, and how does this compare to the recent number of sales?
  • Evaluate current competition – how does your home compare to what’s already on the market?
  • Adjust for unique features (i.e. pool, view, upgrades) that add or subtract value
  • Consider market trends – is it a buyer’s or seller’s market?
  • Be mindful of other factors such as seasonality, interest rates, elections, political factors, and more 
     

Working with a trusted real estate professional who knows your local market and has a proven track record of successful pricing strategies is likely to result in an accurately priced listing that sells quickly. 
 

Selling a home is both an emotional and financial decision, and pricing it correctly is the cornerstone of a successful sale. Don’t let sentimental value or wishful thinking cloud your judgment. Instead, rely on data, expert guidance, and market insights to find the sweet spot that gets your home sold – quickly, confidently, and for the best possible price.

Remember: you only get one chance to make a first impression. Make it count – with the right price. 
 

GET IN TOUCH

As your trusted resource for all things real estate, we would be more than happy to provide you with additional insight on how to best prepare for buying or selling real estate. If you have any questions about the market, please reach out anytime. Want a better real estate experience? Call the Giles Team, we are always happy to help. 


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Send us an email so we can add your name and address to our monthly mailout.


We look forward to connecting

DK and Amanda


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By giles_donna September 17, 2025
Why Lower Interest Rates Are Good News for Ontario Homebuyers Thinking about buying a home in Ontario but have been holding back? You’re not alone — and the good news is, things may be starting to turn in your favour. Interest Rates Are Starting to Fall Over the past few years, rising interest rates made mortgages more expensive. This pushed monthly payments higher and caused many would-be buyers to hit pause on their plans. But now, the tide seems to be turning. Interest rates in Canada have started to come down gradually, and more cuts are expected. While it’s not happening overnight, the overall direction is positive. That means borrowing money to buy a home could get cheaper in the coming months. What Does This Mean for Buyers? Here’s why this shift in interest rates could be great news for you: 1. Lower Monthly Payments When interest rates drop, mortgage payments usually go down too. That means more manageable monthly bills — and that helps your overall budget. 2. Easier to Qualify for a Mortgage As borrowing costs fall, more people may find it easier to qualify for a home loan. This is especially important for first-time buyers who were previously priced out. 3. More Confidence to Enter the Market With some stability returning to the market and affordability improving, buyers who were waiting on the sidelines are starting to come back. That boost in confidence can also support home values in a healthy way — without things overheating. 4. Better Deals on Fixed-Rate Mortgages Fixed-rate mortgages — the ones where your interest rate stays the same for years — are also starting to become more competitive. This gives buyers more peace of mind with predictable payments. 5. Good Time for Investors Too Lower rates can also make rental properties more appealing. With lower mortgage costs and steady rental demand, investing in real estate could make more financial sense now than it did a year ago. When Will Buyers Feel the Impact? You might not notice the change instantly, but small rate cuts are already making a difference for people renewing their mortgages or looking to buy this fall. If current trends continue, the buying environment could keep improving into 2026. Final Thoughts If you’ve been thinking about buying a home in Ontario but felt the costs were too high, now might be a good time to start watching the market more closely. Falling interest rates could open the door for more affordable borrowing and renewed opportunities — whether you’re looking for your first home, a move-up property, or an investment. Just remember while rates are improving, it’s still important to run your numbers, work with a trusted mortgage advisor, and make sure the timing is right for your situation. _____________________________________________________________________________________________ GET IN TOUCH As your trusted resource for all things real estate, we would be more than happy to provide you with additional insight on how to best prepare for buying or selling real estate. If you have any questions about the market, please reach out anytime. Want a better real estate experience? Call the Giles Team, we are always happy to help. NOT RECEIVING OUR NEWSLETTER? Send us an email so we can add your name and address to our monthly mailout. We look forward to connecting DK and Amanda
September 1, 2025
SELLING BEFORE BUYING: WHY ONE COUPLE CHOSE TO LIST FIRST (AND WHAT YOU CAN LEARN) When Emma and Daniel decided it was time to upgrade from their starter home and move into their “forever” home, they were faced with a big decision: Should they buy their new home first, or sell their current one first? It’s a question that many homeowners wrestle with, especially when timing, inventory, and finances can all collide. After extensive discussions with various professionals, including their Realtor, financial planner, and others, they weighed the options and chose to sell their existing home first . While it wasn’t without stress, it ultimately proved to be the right move for them. Here’s how they made their decision, and what you should know about both approaches. Why They Chose to Sell First Emma and Daniel’s reasoning came down to minimizing risk, financial security, and avoiding overlap . 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Sometimes, bridging makes sense as it can allow time for renovations and make a move less stressful by not having to move fully from one house to another on the same day. But, in this case, Emma and Daniel were only looking at homes that were mostly turn-key and without the need for renovations, so they felt bridging costs were an unnecessary extra expense. By selling first, they knew exactly how much equity they’d have to put toward their next purchase and would avoid the crushing stress they’d surely experience if their current house sat on the market longer than expected, sold for less than anticipated, or didn’t sell at all. Selling First: Pros, Cons, and Risks Pros Financial Clarity – You know your exact budget before making an offer on your next home. No Double Mortgages – Avoids the risk of paying for two homes at the same time. Helps Ensure You Can Close – If you don’t qualify to carry two mortgages, selling first helps ensure you don’t face financial ruin. Stronger Negotiating Position – With cash in hand or firm financing, your offers can be more attractive to sellers. Cons Temporary Housing May Be Needed – If you don’t find your ideal new home right away, you may need to rent or stay with family for some period. Multiple Moves – You might have to move twice; once into temporary accommodation, then again into your new home. Market Risk – Prices could rise in between selling your old home and buying your new one (though, the opposite could happen too, which would be a positive). Risks Limited Inventory – If there’s little available that suits your needs, you may feel pressure to settle for something less than ideal. Lifestyle Disruption – Packing, storing belongings, and living in a transitional space can be stressful. 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Inability to Close – If the existing home isn’t sold by closing day on the new home, not closing on the new home would then create the potential for litigation resulting in potential financial catastrophe. The Bottom Line For Emma and Daniel, selling first gave them peace of mind and a clear budget and that outweighed the risks that can come with buying first. The right choice for you depends on your financial resources, flexibility, tolerance for uncertainty, and local market conditions . If you prioritize security and clarity , selling first may be best. If you value convenience, finding your perfect match , and have the financial resources to potentially carry two properties at the same time, buying first could be the way to go. In either case, work with a knowledgeable real estate professionals, like the Giles Team. We can help guide you through these decisions and connect you with other professionals such as financial planners, mortgage brokers, and real estate lawyers who can also provide valuable guidance. You’ll then be better prepared and informed to make the move that’s right for you. GET IN TOUCH As your trusted resource for all things real estate, we would be more than happy to provide you with additional insight on how to best prepare for buying or selling real estate. If you have any questions about the market, please reach out anytime. Want a better real estate experience? Call the Giles Team, we are always happy to help. NOT RECEIVING OUR NEWSLETTER? Send us an email so we can add your name and address to our monthly mailout. We look forward to connecting DK and Amanda
July 16, 2025
Standing Out in a Crowd: How to Make Your Home Shine When Inventory Is High The work that goes into ensuring a successful sale is always important, but when the real estate market is flooded with listings, how your home is prepared, presented, and priced becomes critical. The idea that everything sells quickly with multiple offers and a high-dollar sale price by simply putting up for a “For Sale” sign just isn’t reality. In a high-inventory market, buyers have options – lots of them. That means your home needs to do more than just exist on the MLS; it needs to stand out. Here’s how to make your home the one buyers remember (and maybe even compete for) when inventory is abundant: 1. First Impressions Are Everything In a crowded market, buyers often scroll through dozens – if not hundreds – of listings online, sometimes for many months, before deciding to see some in person. Your home needs to stop the scroll. Pro tips: Ensure the front exterior is showing its best. Perform any needed repairs, repaint, clean up the gardens, and replace anything that should be replaced (i.e. front door, door hardware, exterior lights, etc). Hire a Realtor who will invest in professional photography, including drone shots and videography. If you’re unsure when you’ll be listing, consider having photography done in spring or summer when the weather is best, grass is green, and gardens are in bloom. Stage your home for photos, not just showings. A clean, bright, well-styled space photographs better and draws attention online 2. Price It Right – From Day One When buyers have choices, overpriced homes get ignored. You don’t want to be the "benchmark" buyers use to justify better-priced options Strategic considerations: Work with your Realtor to study comparable sales and current competition. Recognize that even if your sale price is a little less than you had hoped, chances are the purchase price of your next home will also be lower if completing both transactions in the same market. Consider pricing slightly under market to generate buzz and possibly spark multiple offers 3. Stage to Sell Empty or cluttered homes don’t capture imagination. Good staging helps buyers visualize living there. Focus on: Decluttering and depersonalizing. Highlighting focal points such as fireplaces, large windows, and open layouts. Creating a mood in each room that invites buyers to linger 4. Fix What’s Broken – Before Showings Begin Deferred maintenance is a red flag in any market. When buyers have alternatives, it can take your home out of the running entirely Check for: Leaky faucets, chipped paint, worn flooring, loose railings, burnt-out bulbs, old furnace filters, non-functioning garage door openers, and more 5. Upgrade Smartly You don’t need a full renovation to stand out, but a few updates can go a long way High Return of Investment (ROI) improvements include: New hardware and fixtures. Updated lighting. Fresh paint in neutral tones. Curb appeal enhancements (think mulch, power washing, re-sealed asphalt driveways, and fresh flowers) 6. Market Strategically A great listing deserves great marketing. In a high-inventory market, your Realtor should have a multi-platform strategy to increase visibility This should include: MLS exposure with a compelling description. As not all real estate boards use the same MLS system and/or share data, your listing really should be on all MLS platforms. Social media campaigns, including paid ads. Open houses, private showings, and possibly broker tours to reach wider audiences 7. Be Flexible and Responsive When supply is high, buyers can afford to be picky – not just about the home, but about communication and timelines Stay ahead by: Being accommodating with showings. Responding quickly to inquiries and offers. Considering all feedback seriously to make adjustments if needed Final Thoughts In a market where inventory is high, your competition isn’t just other homes – it’s buyer expectations. With the right preparation, pricing, presentation, and marketing, your home can rise to the top of a long list. The goal? Make buyers feel like they’ve seen the one – and not just another option. GET IN TOUCH As your trusted resource for all things real estate, we would be more than happy to provide you with additional insight on how to best prepare for buying or selling real estate. If you have any questions about the market, please reach out anytime. Want a better real estate experience? Call the Giles Team, we are always happy to help. NOT RECEIVING OUR NEWSLETTER? Send us an email so we can add your name and address to our monthly mailout. We look forward to connecting DK and Amanda
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